Madhurima Bhandra

A freelance content writer, Madhurima loves illustrating her thoughts and crafting engaging content. On days when she’s not so busy, you’ll find her painting or reading her favourite novels

How to use AI in content marketing

AI And Content Marketing: How To Make The Most Out Of It?

Are you one of those who think AI and content marketing go hand in hand?  Without a doubt, AI improves marketing workflows with efficient tools such as ChatGPT. Since the onset of AI art, content, and video generators, it is easier to hit the targets in content marketing.  In this article, we will describe how …

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How To Hire A Content Marketing Writer to Generate 10x Leads

How to Hire a Content Marketing Writer To Generate 10x Leads

According to statistics, 86% of B2Cs and 91% of B2Bs are resorting to content marketing. However, creating, scaling, marketing, and managing all of it is not easy.  Therefore, to make things practical and sustainable, you should hire a content marketing writer who will save you time and money with quality output.  In this article, you …

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How To Measure SaaS Content Marketing Success: 11 Key Metrics

Suppose, you have a SaaS company with a product sending cold outreach emails. To incur $10M in revenue annually, you start at the bottom and go up the top of the funnel. This is where a carefully crafted content marketing strategy helps you generate more paying customers.  It is essential to monitor your SaaS content …

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how much does content marketing cost

How Much Does Content Marketing Cost & Is it Worth It?

73% of B2B marketers opt for content marketing – why? Not only does it help in getting more traffic to websites, but it also works wonders in increasing brand awareness.   In other words, a remarkable marketing system will allow you to generate content that converts. So, hiring content marketers is a long-term investment that will get you …

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SaaS Content Writing: 9 Best Tips + 11 Formats for Conversion

“When it comes to SaaS marketing, content is king.”  According to the latest research, the SaaS industry has garnered $591.8 billion in the last year.  One of the driving factors behind this massive progress is quality SaaS content that boosts lead generation and product signups. Thus, SaaS companies have created a solid foundation for the growth …

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7 Benefits Of Content Writing For Business

7 Benefits Of Content Writing For Business

Great content enhances a firm’s credibility by as much as 82%. Also, good content writing works wonders for your business in influencing potential clients, especially if it is SEO content writing.  Notably, SEO-optimised content allows your business to gain more exposure at relatively smaller budgets.  In short, writing quality content helps you earn customer’s trust …

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