73% of B2B marketers opt for content marketing – why? Not only does it help in getting more traffic to websites, but it also works wonders in increasing brand awareness.
In other words, a remarkable marketing system will allow you to generate content that converts. So, hiring content marketers is a long-term investment that will get you real traction on Google.
Before hiring content marketing services, you should be aware of the actual cost structure associated with developing high-quality content.
But, how much does content marketing cost? We will be discussing this at length shortly. We will also give you a clear picture of the factors determining the cost of content marketing. Keep reading if you want to know whether and why it is worth the investment!
How Much Do Content Marketing Agencies Charge?
Around 46% of business owners are looking to increase their content marketing budget spend in 2024. In fact, according to Neal Schaffer, the content marketing industry is expected to rise to approximately $900 billion in 2028.
In general, a content marketing agency charges hourly or monthly retainer fees. While the hourly rates can go up to $250 per hour, retainer fees will range around $1000-$10000 or more for larger enterprises.
Small Businesses
$4,000-$10,000 per month
Medium-sized businesses
$10,000-$40,000 per month
Large Organizations
$40,000-$60,000 per month
You should discuss the scope of the work in detail and settle on a fair and reasonable marketing cost. To get the desired results, it is always advisable to contact multiple professionals and then choose the best.
Then, if the costs cause your eyes to pop out, you should look at what’s included in content marketing packages in the following section.
Also Read: How Do You Develop an Effective Content Distribution Strategy (9 Steps + Tools)
What Does Content Marketing Include?
Content marketing offers valuable messages to the audience throughout your customer journey using texts, images & videos. In addition to improving visibility, content marketing fosters customer loyalty towards your brand.
What do you think an effective content marketing campaign consists of? Here’s a list of the primary components:
Content Calendar
The pulse of a content strategy, a content calendar ensures to captivate readers by planning and tracking posts. Thus, the content is diverse and engaging to read.
Besides simplifying the creative process, a content calendar identifies content marketing goals and maximizes its potential.
Content Marketing Strategy
Without a strategy, it is impossible to churn out attractive content that adds an edge to your company. Thus, your brand will be at the top when buying what you sell.
Keeping the significance of an action-worthy content marketing strategy, brands like Spotify and Duolingo came up with Wrapped Playlists and TikTok, respectively.
Keyword Research
With frequent Google algorithm updates, inbound marketers and SEO experts have to keep their websites optimized using keyword research.
Through powerful keyword research, you can gain knowledge about marketing trends and base your content around specific keywords and topics.
What’s more? It contributes to customer acquisition and website traffic growth by ranking higher in search engine results pages (SERPs).
Herein, link building also comes to the forefront of making more informative content. Currently, 36% of B2C firms dedicate content marketing resources to link building.
Content Writing
Without a doubt, content writing is instrumental in increasing your brand value.
There are around eight content types that can be added to the marketing mix. These are listed below.
Blogs And Articles
Written resources like blogs and articles enable businesses to increase engagement by discussing industry trends and highlighting their expertise. For example, IKEA’s blog posts about home design provide value to shoppers seeking home decor tips.
Podcasts
The power of audio-first content helps industry leaders connect with a large number of potential customers. Through branded podcasts, e-commerce giants like Shopify educate the audience about their products from time to time.
Videos
A Redbull video campaign once went viral for featuring death-defying actions on YouTube.
In other words, multimedia is selling like hotcakes due to their immersive experiences in the form of quizzes and games, to name a few.
Infographics
Breaking down complex concepts into engaging visual pieces of content makes it easier to convert more customers. Through exemplary infographics, travel sites such as Getaway instruct aspiring travelers on how to go forward with their travel dreams.
Social Media
Another offshoot of content marketing is a mixture of text, images, video, and audio content on social media platforms such as Facebook, Instagram, Twitter, etc.
You may want to check out how the Mailchimp Facebook page creates inspirational content replete with customer stories and adorned with high-quality custom videos and images.
Ebooks
Be it B2B or B2C brands, ebooks help in giving out exclusive information to readers and generate leads. For example, the LinkedIn Content Marketing Tactical Plan eBook is a vital source that allows businesses to use LinkedIn’s tools to create content.
Emailers And Newsletters
Through marketing and newsletters, you can share helpful tips to promote sales, update the audience about new launches, and so on. Renowned entrepreneur cum influencer Ankur Warikoo gains more leverage for his brand vis-a-vis sharing useful information with his newsletter subscribers.
Content Distribution
Great content does not meet its purpose unless it reaches the target audience. Therefore, a content distribution strategy drafts steps to publish, share, and promote content to boost the impact.
Whether it is owned distribution or PPC ads, successful content marketing is incomplete without distributing content effectively.
Content Audit
Cataloging and analyzing the performance of a piece of content recognizes gaps and makes it easy for marketers to decide on the course of action. In short, a content audit is an insight into how and whether the business objectives are fulfilled.
Also Read: Digital Marketing vs. Content Marketing: What’s the Difference?
Why Is Content Marketing Expensive?
Firm ABC believed that an average freelancer or AI tool could produce content that garners revenue, but this ultimately ended in terrible losses. On the other hand, firm XYZ, looking to drive outcomes, resorted to hiring content marketing services and received best practices to generate ROI through content marketing.
Do you want to rank higher in SERPS and generate thrice as many leads? Through the creation and sharing of powerful content, your business can attract and retain the target audience.
Now, you must be wondering if spending so much is worth it.
Though initially, the numbers might sound expensive, they are reasonable if you want solid outcomes. After all, hiring an agency with well-trained marketing teams lets you relax while you focus on other significant aspects of your business.
In brief, content marketing is expensive, but if you do it right, it yields maximum results.
Do you need clarification about how much does content marketing cost? Here’s a breakdown of the costs.
Cost Of Tools
When you have a content marketing agency to handle your content operations, you need not worry about equipping yourself with dozens of tools.
Some of the tools most in-house teams use are as follows:
- Grammarly: Free-$15 per month
- Trello: Free-$17.50 per month
- Semrush: $99.95-$374.95 per user per month
- Google Analytics: Free
- Yoast SEO: Free-$99 per year
- Hemingway Editor: $19.99 one-time fee
- CoSchedule Headline Analyzer: Free
- Canva: Free-$149 per month
Cost Of Hiring
Often, agencies seek a team member who can be an asset to their company. They need a full-time staff of content writers, editors, developers, graphic designers, and so on.
Hiring charges can vary based on whether an agency involves freelancers, remote staff, in-house members, and full-timers. Let’s find out the cost of each model.
Freelancers
Generally, freelancers can expect $100-$2000 for a 2000-word blog. The cost of hiring a freelance copywriter is between $35 to $60 per hour.
Hiring freelance graphic designers can cost anywhere around $24. For social media management, the cost of hiring freelancers is around $5-$100 an hour, with a $50 hourly midpoint.
Remote Staff
If you hire remote staff, the hourly rates will range from $75 to $250 per hour. Here, monthly retainer fees play a significant role too.
In-house Staff
The average yearly salary for in-house content strategists is $94.74, with costs ranging between $1500/month and $3000/month. You can expect to pay a sum of around $60.65 per year for full-time copywriters.
Note that it is only a rough estimate according to some market standards. This pricing structure may apply to some and differ in other cases according to the target audience, demographics, and industries.
Also Read: 9 Reasons Why Is It Important To Post To A Blog Regularly
How Much Does Rank Scholars Charge?
Since we are a remote content marketing agency, at Rank Scholars we charge only for the services and does not cover expenditures related to office costs and more.
So, how much does content marketing cost at Rank Scholars? As of now, the starting rate of our packages is $1000 per month. It can go up to $3000/month, depending on the work structure and requirements.
At Rank Scholars, we guarantee the delivery of ROI for our clients.
Be it remarkable content strategy, SEO optimization, content writing, or personal branding, our expert team has worked to offer holistic services to multiple clients time and again.
So, if you want to create content that increases your revenue, get in touch with us right away!
Author
A freelance content writer, Madhurima loves illustrating her thoughts and crafting engaging content. On days when she’s not so busy, you’ll find her painting or reading her favourite novels
